Overview
You will be responsible for designing, executing and reviewing customer campaigns across acquisition, engagement and retention. This role works closely with marketing, digital, data and distribution teams to ensure campaigns are well-planned, delivered on time and optimised based on results.
Key Responsibilities
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Design and conceptualise customer and sales campaigns aligned with business objectives
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Manage end-to-end campaign execution across digital, CRM and distribution channels
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Coordinate with internal teams (marketing, digital, data, product, distribution) to deliver campaigns smoothly
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Track campaign performance and conduct post-campaign analysis
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Use data and insights to improve targeting, messaging and future campaigns
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Ensure proper documentation, timelines and governance for all campaigns
Requirements
- More than 6 years of experience in campaign management, customer marketing or lifecycle management
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Background in financial services
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Strong experience running multi-channel campaigns (digital, CRM, marketing automation)
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Comfortable working with data, customer segmentation and performance metrics
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Strong project management and stakeholder coordination skills
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Hands-on, detail-oriented and able to manage multiple campaigns at once
